SERVICES A. Consulting Services Colone Associates specializes in sport marketing and sport facility development, as a consulting group to organizations looking to reach their goal of bringing a sports project to fruition. During this process, the company is involved comprehensively, supplying advice on site-selection and planning, availability of grants, fund-raising, and concepts based around sustaining funds. The company’s role in such projects is based around two fundamental services, those being sport marketing and facility development. On the marketing end, Colone Associates has been providing services to the Lehigh Valley Sports Commission, designing and helping to implement a unique sport sponsorship initiative. This initiative has resulted in the creation of the Wegmans/MVP All Sport Series, with Wegmans supermarkets as the title sponsor of a comprehensive program which consolidates over twenty independent sports events (held annually in the Lehigh Valley) under one series. As a consultant to your sports project(s), Colone Associates is committed to crafting unique promotional strategies to best suit your project objectives, emphasizing growth and sustainability of these projects. We can help you reach your goals. Currently, Colone Associates continues to advise those involved in the development of the multi-million dollar Mid-Atlantic Soccer Campus project in Harford County, MD. The company conducted a feasibility assessment on a proposed Harford County project and presented its findings to the Greater Harford Soccer Club. The report was based on a multi-part development plan that would lead to the establishment of between 11-to-15 brand new state of the art soccer fields; two proposed to feature synthetic surfaces. The feasibility assessment presents the proposed new soccer complex as a regionally significant facility, that in addition to meeting county-wide program needs, that it will also emerge as host site for special regional and national events. Prior to working with the Greater Harford Soccer Club, Colone Associates worked with the Chenango "Chargers" Soccer Club [CSC] towards the development of the "David L. Emerson Soccer Farm in Oxford/Chenango County, New York. As project/program management consultant, Colone Associates offered advice and guidance to the CSC beginning in the earliest planning phase that included site selection, while advancing an exciting site plan concept. Events such as the Nice ‘n Easy-NY/NY Summer Youth Soccer Series and the collegiate soccer preview pre-season exhibition matches resulted from the company’s work with the CSC. B. National Soccer Research & Development Project Albert Colone, president of Colone Associates, has been collaborating with Dr. Ted Fay, Chair of the Sports Management Department at SUNY Cortland, in the planning and eventual implementation of a national soccer research and development project. The overriding goal of their program, which has been in the works since 2003, is to develop a passionate, life-long fan interest and public connection to all levels of the game. The research component of this project consists of a quantitative survey aimed at better understanding the large-scale interest in soccer among America's youth, and how to retain active participation in the sport. There will also be a qualitative study, featuring a series of interviews focusing on the principle factors that are necessary to develop a passionate, life-long fan interest and connection to all levels of the game. Based on the findings of this research, a strategic analysis will focus on roughly a dozen "soccer hotbeds" throughout the U.S. to test a set of research hypotheses related to the development and retention of passionate soccer fan interest. Colone, project manager to the soccer research and development initiative, indicated the results of both the program's research and implementation phases will have a profound effect on all facets of soccer in the U.S. and thus favorably impacting the continued growth of the sport from youth levels to the pros. Colone noted, "The likely big winners in what we're going to produce will be Major League Soccer [MLS] and other professional leagues, the college game particularly at the Division #I level, as well as youth soccer programs in communities all across the nation." C. National Sport Promotional Properties Recently, Colone Associates has created several new sport marketing properties that are currently being proposed to a broad spectrum of national consumer product and services companies. The proposal aims to link powerful consumer sport infrastructures with corporate entities, along with its consumer products and services, making these entities official partners with the sport of soccer. "It will be user-friendly and easy to manage, and it goes directly to American soccer player/families," says Colone. "But above all, it’s the most exciting soccer concept that I’ve ever seen." The overall goal of this program is to persuade soccer families, teams and fans, to recognize your company as a loyal partner with American soccer. This program is to be achieved through a centerpiece component and a number of external mechanisms. An upcoming DVD will highlight the unique and groundbreaking aspects of this program, the ultimate consumer-based sport marketing property.